Social Media Marketing for Law Firms
Any tips for law firm owners looking to attract more potential clients on social media?
I'm trying to publish more posts in these three practice areas:
Immigration
Personal Injury
Mass Torts
What tools/services do you use for content creation? What advice would you give to newcomers just starting out on social media?
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For law firms in practice areas like immigration, personal injury, and mass torts, an active social media presence can be very important, because credibility and trust are both essential to success. Consistency is imperative. Regular, informative posts highlighting real-world client challenges tend to create the best results. Many are migrating instead to content marketing for law firms and focusing on educational content, featuring information in video form or pictures along with brief client success stories, or client questions and answers. Each of these content vehicles, when used sparingly, allows engaging, consistent content to reach the clients that are not inundating the clients.