Who improves the sales funnel?
When we redesigned the site, the team was proud of the result: a clean interface, bright colors, clear blocks. But a month later it became clear that something was wrong. Conversions did not increase, but on the contrary, dropped. Then I realized that we needed a behavioral view, not a designer's one. That's how I met conversion rate optimization services. They explained that beautiful pages are not a reason for action. They conducted a behavioral analysis, suggested which elements interfere with perception, and suggested how to rework the structure. After implementing the changes, we returned the old indicators and started growing. This story taught me not to confuse aesthetics with efficiency.
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Hi! Recently, my team and I discussed how difficult it can be to understand why a user does not perform the desired action. Everything seems logical, convenient, understandable - but the result is not what you want. And then behavior analytics, measurements, heat maps come to the rescue. When you see the site through the eyes of the user, a lot becomes obvious. This is real work "under the hood".